Creating New Clients Healthcheck

This healthcheck is designed to help professional services firms assess how they perform in ten core aspects of new client generation. From our experience, success in these aspects tends to bring firms a more profitable and loyal client base.

Some may suggest that performing well in all of these factors represent an unachievable 'holy grail' for professional services firms. However, we have seen firms that perform successfully in many of them and achieve long-term profitable growth as a result.

What does it do?

The Creating New Clients Healthcheck is a perception questionnaire, completed by a firm. In doing so, they receive a report which gives a detailed assessment of their approach to their client generation. This enables those managing business development to gain a better understanding of the firm's views and approaches in these fields by:

Providing a snapshot of current strengths and weaknesses in their approach
Identifying areas where support and development is needed to realise greater opportunities

How can it help?

Some firms use a number of their people to complete the questionnaire, in order to obtain a more holistic view of its overall performance in this area. As a result the healthcheck is a valuable tool when used:

To determine portfolio developments and client generation strategies
Alongside fee-income reports - to understand how certain activities and approaches result in particular income levels
As part of a firm's personal development reviews/appraisal systems - to ensure support and development are given in the areas that need it most
As a guide for a firm's marketing and business development plans - to focus investment on the areas that need it most

For more information about using our Creating New Clients Healthcheck service, please contact Shelley Hill on +44 (0)1932 260062.