Nottingham, UK.

Many marketers and business development professionals have struggled to implement cross-selling initiatives to a successful conclusion. Yet most firms recognise that generating more business from existing clients is more cost-effective and profitable than trying to win new clients.

Clients too are demanding greater value and a more pro-active approach from their advisers.

There are examples of firms which have undertaken a number of cross-selling activities which have been viewed as valuable by both clients and fee-earners alike. This workshop will share some of these ideas and activities and in doing so will reveal:
 

• How to build client loyalty through cross-selling
• How to cross-sell to clients without appearing pushy or losing our professionalism
• What stops fee-earners cross-selling
• How to motivate fee-earners to cross-sell
• What marketing can do to support the cross-selling effort

Location & Details

Host: Romey Ghadially
Location: Nottingham, UK

Date: 30 March 2010
Time: 12pm for a 12.30 start until 2pm.
Venue: Actons Solicitors, 20 Regent Street, Nottingham NG1 5BQ

Booking & Pricing

To reserve your place, visit PM Forum

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