Paul Denvir, consultant at PACE will be speaking this month on 'The Psychology of Price' in London on the 31st January.

Paul, who has been advising firms at PACE for nearly 19 years will be speaking on behalf of The Professional Services Marketing Group (PSMG) and will be discussing the common challenges professional services firms face on this timely subject.

Some of the topics to be discussed at the seminar will include price resistance, negotiation, and margin. Paul will also demonstrate how he has helped firms to showcase the value of using them as an advisor in the face of increased competition and how the client management side to the relationship is important.