12th May 2006
Managing Key Clients
Host: Paul Matthews
Location: 76 Portland Place, London
How do we improve the way in which we manage fee-earning work? What else can we do to build loyalty from our key clients? How do we develop business from our most important relationships? How do we construct a key client plan?
We invite you to develop your understanding of how to develop relationships and business with your key clients. By participating, you will develop your understanding of:
- the core elements of key client management - and how these fit together.
- how to define your firm's key clients.
- the type of culture and people that a firm needs in order to nurture commitment to key client management.
- a process that will ensure a full understanding of the client's perception of excellence.
- the benefits of key client service review meetings and how to set these up.
- a comprehensive set of tools that enable a firm to analyse every aspect of its defence of a key client.
- how to market and sell more effectively to key clients, and how to win incremental business.
- a format for a simple and highly effective key client plan.
- guidance on how supporting technology can assist with key client management.
- guidelines as to the role and responsibilities of a key client partner.
The investment for each workshop is £495 (plus VAT).
Click here to register for this event.
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