Professional services firms tell us it is often difficult to broaden a client’s perception in order to recognise the firm’s wider capabilities and expertise.  Many feel that they are pigeon-holed by clients for offering a particular service or practice area.  Some also worry that, in trying to position a new service or cross-sell the capabilities of a colleague, they may come across pushy or overly ‘salesy’ and will risk damaging the relationship.

This seminar will discuss such challenges and give practical ideas on how best to develop existing client relationships.  In looking at how to market and sell to those who have already purchased from your firm, it will give hints and tips on how best to position new services without being pushy and how to build more rewarding relationships with clients.  In particular, it will cover:

• What can make us seem pushy in marketing and selling to clients.
• Widening client’s perceptions about what we do.
• How best to keep your firm in the client’s mind.
• How to avoid the cross-selling pitfalls.
• The top tips for successful selling to clients.

To book your place click here

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