When professional services firms start to go hungry, they are forced to go out and hunt - their most desired prey being their competitors' key clients.

So how can you protect your clients from taking an interest in a competitor's advances? How can you build their loyalty to such a degree that they will not entertain the approach of another firm and hold you in such high regard that they alert you to your competitors' strategies in targeting them!

In this online seminar recording, you will gain an overview of a valuable approach to securing key client loyalty (and keeping competitors at bay!).

Hosted by Romey Ghadially.

We are delighted to offer this seminar as an electronic file to upload on to your firm's intranet or similar system. This would enable your firm's people to:

• Watch and listen to the content of each session
• Access this thought leadership, whenever and however many times they like

£99 + VAT (total cost £119.80 inclusive of VAT)

Purchase this as part of seven or more seminars and you will qualify for a 15% discount. Purchases of seven or more must be processed by telephone on +44 (0)1932 260062 instead of through the online purchase system.

For more information about The Essential Ingredients series click here.