Articles

Welcome to our directory of PACE published articles – a directory of publications, features and stories produced by PACE.  Our publications are written by PACE consultants and offer practical techniques and thought leadership examples based on PACE experience and research with an assortment of clients and affiliated partners.

All PACE publications are featured here on thepacepartners.com and within the journal each article was published in.  Our articles are freely available to read and save.  Users can sign up to our email alerts for the latest publications of our articles, as well as features and topical alerts.  Selected articles require Adobe Reader to view. Click here to download

Failed your BD Intentions already?

  Why not focus your energy on simply getting things done? If we’re honest, we probably make the same BD intention list year on year.  That’s not the difficult part.  It’s actually making them happen that gets lost in day-to-day life. When it comes to business development we have heard so many good intentions from professionals: Read more here

How Marketing can Contribute to Business Development

One thing which is sometimes missing in professional services firms is the clarity of how marketing can make a more direct contribution to business development and income generation. On the assumption that a firm’s brand is well established as a result of past marketing activity, how can marketing teams help to generate more opportunities for client-facing professionals? Taking PACE’s pipeline process as a starting point, it’s probably easiest to look at each of the five sections in turn and give some ideas as to how marketing can support the business development process. Read more here

Added Value – Part 3

So What is Added Value?

The last of three articles on adding value to client relationships In the first of these three articles we observed that added value from a client’s perspective is individual and personal – and sometimes the factors that make up added value are intensely personal. I have never had this observation challenged by professionals. They recognise that generic ‘solutions’ to the question of how to bring added value to a client relationship are no solutions at all. Read more here

Building a professional network

Why building a network is critical to your success           
The building of a robust network (external and internal) is critical to your success. An established quality network will allow you to develop relationships that not only provide potential business opportunities but also ideas and innovation, information, market intelligence, advice and personal support. The true value of a network develops over the lifetime of your career as more and more hidden connections and resources become available to you. Read more here

Developing a Consistent Business Development Language and Process

It can be challenging creating a consistent business development “language” and process throughout a firm.  This can be for all sorts of reasons: existing culture is not BD focused or is, but only in pockets; mergers which mean you are integrating two or more different approaches to BD; professionals who prefer to work on their own, or teams who work in a silo apart from others; professionals who just get on with BD and don’t ask for much support.  For firms that do achieve consistency, however, the benefits are very clear. Read more here

Can Technical Experts Sell?

In general, business people with a technical expertise (scientists, engineers, lawyers etc) do not make natural salespeople, but some are better than others at using similar skills to grab customer attention. Read more here

Trust me – I’m not a salesman

Every managing partner of every professional firm we know wants his / her people to do more cross-selling. But few professionals want to follow in the footsteps of bank managers who were once seen as trusted business advisers but are now regarded by many as peddlers of financial products. Read more here