James Skeels of PACE says “professional services has been a little late in taking advantage of the digital marketing boom, but marketers are now finding useful ways to market their firm through these new methods. Relationship building can be done as easily online as it can in person, and is now certainly part of a comprehensive strategy to winning new business”.
James added “only five years ago the mindset in professional services was very traditional, and that has suited them in the past, but in 2010 onwards firms are having to be very commercially focused with more emphasis on return on investment.
PACE run the in-house programme Business development and client creation consultancy and strategic advice; which involves building relationships using a full mix of techniques. For a full list of PACE programmes click here.
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