A review of the unit’s approach to its customers followed. It concluded that, amongst others:
- The unit was traditionally very reactive
- He who shouts loudest got priority
- It needed to learn how to understand its customers
The results of the review led to the creation of an ICT Customer Service Strategy for the unit. The unit’s personnel then worked with, client relationship management specialists, the PACE Partnership to:
- Develop and implement Key Account Management processes, planning and skills
- Gain a thorough understanding of their customers and their businesses
- Deliver ‘excellence’ against this understanding
- Develop and build trust amongst the unit’s customers
A number of tailored workshops followed, which focused on equipping the unit with Key Account Management planning, process and skills expertise. Whilst the programme is still at an early stage of its implementation, considerable progress has been made.
Sunderland City Council’s ICT unit has now put Key Account Management plans in place for its customers. It is also holding regular meetings at a senior level in the Council, which is building relationships with key people. People in the Council say that they are delighted with the new approach. It has led them to involve the unit at a much earlier stage in projects. As a result the unit is providing better solutions and is seen as being more proactive.
To download a copy of the SOCITM Newsletter please click here
- How do I find the time? Published 9th January 2009
- Brilliance in Business Development Published 6th June 2008
- Business development: get up and go Published 11th December 2008
- Making a Breakthrough Published 14th May 2009